Joseph Piper

Joseph Piper is a distinguished attorney specializing in trademark law, with a strong educational foundation from the University of New Hampshire School of Law, where he graduated cum laude in 2013. Recognized for his academic excellence, he received the Intellectual Property Scholar certificate for his outstanding performance in trademark law courses.

Following his graduation, Joseph served nearly four years as in-house trademark counsel at Under Armour. In this role, he was responsible for prosecuting trademark applications and collaborating closely with business teams to ensure proper trademark usage and prevent conflicts with third-party trademarks.

In 2018, Joseph established Granite Trademark Services, driven by a mission to make trademark legal services accessible to everyone with an internet connection. His firm focuses on preparing and filing trademark applications with the United States Patent and Trademark Office at competitive flat fee rates.

Joseph's experience at Under Armour highlighted the prevalence of inadequate advice given to trademark applicants, often resulting in wasted time and resources. He is committed to conducting thorough preliminary work before filing applications, prioritizing the needs of businesses to ensure successful trademark registrations. His approach aims to provide better service and value, helping clients avoid the pitfalls of poor legal guidance.